The clever ways in which the ambitious demo pushed the Game Boy Color’s limits impressed publishers Codemasters, Take 2 Interactive Software, and THQ. The goal: turn their gaming dream into a reality. The European Computer Trade Show at West London’s Olympia exhibition hall brought him, his father Mike, and his longtime artist friend Dan Crawley to exhibit the tech demo that they, especially Ben, had spent all year preparing. He has all seven Tetris blocks tattooed on his chest and once declared the Game Boy to be the greatest invention to come out of the 20th century.
To say he was enthusiastic about Nintendo’s portable system might be a bit of an understatement.
In early 1999, programmer Ben John left his job at Psygnosis in Liverpool, where he worked on Colony Wars, to set out and develop his own Game Boy Color game.